Why 40% of Startup Homepages Lose Sign‑ups in the First 10 Seconds
A study of 15 early‑stage SaaS landing pages found 40% fail the 10‑second clarity test – visitors can’t tell what the product does and sign‑ups stay at zero. The first few seconds decide conversion, so ditch jargon and spell out the customer outcome to stop losing sign‑ups.