Creator marketing to hit $13.7B by 2027, expanding beyond socials
Creator marketing is exploding—U.S. brands will pour $13.7 billion into influencer work by 2027, with Instagram, TikTok and YouTube still the main stage. But marketers are moving creators into retail media, CTV and display ads, and platforms are easing the workflow via YouTube’s Gemini‑powered suite and TikTok’s new Pulse ad products.