Why an LED mask and AI strawberries expose a new growth‑marketing playbook
Two wildly different ads—a near‑infrared LED face mask and Dyson’s AI‑powered British strawberries—show how brands stack contradictory symbols to hijack desire and claim authority. The analysis unpacks why mixing tech hype, local pride, and health cues forces consumers to fill the meaning gap, a tactic growth teams can weaponize.