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Marketing · semrush.com · Thursday, 28 May 2026

Google launches AI info agents and Universal Cart to reshape search and shopping

At I/O 2026 Google unveiled two agentic features: Information Agents that continuously browse the web on a user's behalf, and Universal Cart, a unified shopping hub that aggregates products from multiple retailers. Both roll out this summer, promising higher‑intent traffic for marketers and requiring e‑commerce sites to adopt the Universal Commerce Protocol.

Read the source: semrush.com ↗In the 28 May issue →