AI Overviews Double Back‑Scrolling and Extend User Dwell Time on Google
A new analysis of 846,000 U.S. Google search sessions shows AI Overviews double the amount of back‑scrolling and extend on‑page time across all query types. Users linger longer before clicking, giving brands a bigger window to influence decisions. SEO writers should optimise listings for deeper engagement rather than just click‑through.