Marketers Trust AI for Media Buying but Shun It for Brand Creation
Marketers are adopting AI to automate media buying and boost efficiency, yet they resist letting AI shape brand messaging due to fears of loss of control and consumer backlash. Studies show shoppers tolerate AI‑driven ads if relevant but still prefer human‑crafted creative. Consequently, brands confine AI to bidding, brainstorming, and scaling, keeping brand voice human‑led.