How a 12‑tonne KitKat theft became a Cannes Lions victory
Nestlé, Calbee and KFC turned logistics nightmares—KitKat’s 12‑tonne theft and a packaging colour glitch—into viral campaigns that earned Cannes Lions accolades and millions of social interactions. Their playbook shows humor, transparency and consumer participation beat damage‑control, turning reputational risk into brand‑building gold.