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Founders · benn.substack.com · Friday, 3 July 2026

AI is turning SaaS playbooks into code‑free assistants, upending the software licensing model

Instead of buying a SaaS product that encodes expert workflows, companies can now feed those playbooks to LLMs that execute them directly. This sidesteps the traditional subscription model, threatens SaaS revenue streams, and forces founders to rethink product strategy around AI‑driven orchestration.

Read the source: benn.substack.com ↗In the 3 July issue →