ITC launches premium Coconut Cola to shake up India's soft‑drink duopoly
ITC has launched a premium, sugar‑free Coconut Cola under its B Natural brand, entering India's carbonated soft‑drink market. Priced at ₹60 for a 250 ml can, the product targets health‑conscious consumers and aims to challenge Coke, Pepsi and Reliance's Campa in the premium segment.