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Marketing · ft.com · Monday, 6 July 2026

OpenAI adds checkout to ChatGPT, takes a cut of every sale

OpenAI is rolling out a built‑in checkout in ChatGPT, letting users buy products without leaving the chat. The company will keep a commission on each transaction, turning the assistant into a marketplace platform. The move, backed by a Shopify partnership, gives OpenAI a fresh revenue stream and forces merchants to adapt to AI‑driven shopping.

Read the source: ft.com ↗In the 6 July issue →