SiriusXM launches sub‑$7 ad‑supported Play tier to tap cost‑conscious drivers
SiriusXM unveiled Play, its first low‑cost, ad‑supported subscription priced under $7 a month, giving listeners access to 130+ music, sports and talk channels with limited ads. The rollout opens SiriusXM’s premium music inventory to advertisers, targeting drivers who abandoned free trials and threatening to shift audio ad spend from broadcast radio to satellite.