ITC’s premium Coconut Cola aims to crack India’s soda duopoly
ITC has launched a premium, sugar‑free Coconut Cola under its B Natural brand, entering India's carbonated soft‑drink market at a Rs 60 price point. By targeting health‑conscious, higher‑spending consumers, ITC sidesteps the price war that Reliance sparked, forcing Coke and Pepsi to confront a new premium challenge.