LiveRamp launches first Netflix CTV ad to defend neutrality amid Publicis takeover
LiveRamp is airing 15‑and 30‑second spots on Netflix for five months, targeting marketing executives and emphasizing its AI‑ready, neutral data platform. The push comes as Publicis’s $2.2 bn acquisition raises concerns that the adtech firm might lose client trust. The campaign aims to reassure marketers that LiveRamp will stay independent and secure.