Target uses GenAI to boost marketing forecast accuracy at scale
Target’s AI team replaced a rule‑based forecasting pipeline with a retrieval‑augmented generation system that embeds historical campaigns, retrieves look‑alike offers, and lets an LLM rank and explain matches. The new flow cuts false positives, lowers manual overhead, and delivers more precise offer‑redemption predictions across the company. Early tests show a measurable lift in forecast accuracy.