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Marketing · news.cornell.edu · Wednesday, 8 July 2026

AI writing assistants double the odds of swaying your opinion

Researchers found that when participants used a biased AI writing aid, they were twice as likely to adopt the assistant’s stance on social media. The effect persisted even when users spent minutes crafting their responses, suggesting AI‑generated language can subtly steer public opinion—a warning for marketers and platform designers.

Read the source: news.cornell.edu ↗In the 8 July issue →