AI now decides 92% of B2B vendor shortlists – what that means for sellers
A SEMrush survey of 519 AI‑using U.S. B2B buyers shows 84% rely on AI daily and 66% use it to research vendors. AI now shapes 92% of shortlists, yet only 7% of buyers notice brand names, forcing vendors to win on precise use‑case matching. Trust is high, but every recommendation still gets vetted.