Bots now outnumber humans online, forcing a marketing reset
Cloudflare data shows bots account for 57% of all web requests, overturning the human‑centric assumptions that underpin ad targeting and measurement. Leaders from Human, Reddit, Roku and TripAdvisor argue that brands must treat automated traffic as a distinct audience, revamp fraud defenses and redesign attribution models. The shift changes how budgets are allocated and performance is judged.