Why Discounting a Renewal Can Beat NRR‑Obsessed Metrics
Jason Lemkin argues that protecting net‑revenue‑retention by letting a logo churn is short‑sighted. A well‑priced renewal discount can keep a long‑standing customer, buy another year to improve the product, and ultimately boost growth despite a temporary dip in NRR. The NRR premium is shrinking, so the trade‑off now favors retention.