Instagram's Adam Mosseri: AI fuels authenticity, drives new product staff model
Mosseri says Instagram’s AI surge is a tailwind for genuine creator identity and forces the platform to rethink team design. By 2026 product groups will shrink to four‑to‑six‑person pods, and a new “product staff” hybrid role will blend PM, design, data and research. Hiring will favor broad‑skill generalists who can navigate AI‑enhanced content.