Unilever Automates Creator Vetting to Scale 300k Influencers, Freeing Teams for Creative Strategy
Unilever has built AI‑powered tools that scan social‑media posts, flag brand‑safe creators and handle paperwork, letting the company expand its creator network from 10,000 to 300,000 across 190 markets. The automation frees marketers to focus on strategy and creative execution, a play that could become standard as influencer spend nears $14 billion by 2027.