90% of CX Teams Use AI, but Architecture Split Upends Martech Stacks
A Five9 survey finds 90 percent of CX groups have piloted or deployed AI, yet they’re torn between end‑to‑end platforms, hybrid stacks, and best‑of‑breed solutions. This split forces marketers to juggle cloud‑on‑premise hybrids, flexible model selection and heightened data‑security concerns, reshaping martech architectures and slowing customer‑facing AI rollouts.