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Marketing · reuters.com · Tuesday, 14 July 2026

OpenAI’s $100 Billion 2030 Ad Target Looks Unrealistic, Missing Forecast by 90%

Reuters says OpenAI expects $2.5 B in ad revenue this year and $100 B by 2030. Emarketer, however, estimates the total chatbot ad market will max out at $5.41 B, meaning OpenAI’s forecast is off by roughly 90 %. The mismatch signals over‑optimistic growth assumptions.

Read the source: reuters.com ↗In the 14 July issue →