PE firms target Criteo for $3.7B buyout, reviving ad‑tech M&A frenzy
Private equity firms Vista Equity and Quinti Capital have floated a $3.7 billion take‑private offer for Criteo, betting on its AI‑driven ad platform. The move signals a renewed PE appetite for undervalued ad‑tech assets, while the IAB’s new video‑inventory framework hints at a broader industry revaluation of digital media categories.