Google’s AI Search ad rules stay same, but stakes rise
In a post‑GML Q&A, Ginny Marvin confirmed that AI Search eligibility still hinges on using AI‑powered campaign types like Performance Max, Broad Match and Smart Bidding. She also warned that higher relevance standards mean advertisers not embracing these tools may lose ad placement, while the new Qualified Future Conversions metric promises longer‑term ROI insight.