OpenAI ad revenue looks set to miss its own forecast by 90%
eMarketer says OpenAI’s ad unit is on track to fall 90% short of its own five‑year revenue target. The company pledged $2.5 billion in ad sales for 2026, yet the analyst forecasts under $1 billion for chatbot ads this year. The gap raises doubts about OpenAI’s ability to spin a profitable ad business.