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Marketing · martech.org · Friday, 29 May 2026

Strategic Thinking Beats AI Skill as Top Email Marketer Need

While AI tools can automate copy and suggest subject lines, email teams still value strategic planning, customer insight, and data‑driven decision‑making above pure AI expertise. Marketers who can frame AI output, choose the right tactics, and measure impact are seen as the most valuable assets.

Read the source: martech.org ↗In the 29 May issue →