AdTech valuations dip to 2.7x revenue as investor capital dries up
Finerva’s 2024 valuation report shows the median EV/Revenue multiple for AdTech firms fell to 2.7x in Q4, signalling waning investor appetite despite AI‑driven growth hopes. The slump arrives just as brands scramble for scalable, data‑rich advertising solutions, raising pressure on startups to prove sustainable revenue models.