Google Ads will force target‑based bids to match goals on Aug 17, risking ROAS drops
Starting Aug 17, Google Ads will prioritize hitting declared target ROAS/CPA over actual over‑performance, pulling high‑performing campaigns down to their targets. If your campaigns currently exceed their goals, you’ll see efficiency fall unless you adjust targets or switch to a max‑conversion strategy. Review every target‑based campaign now.