Amazon leans on Prime to blitz India quick‑commerce with massive dark‑store rollout
Amazon Now is scaling rapidly in India, processing 450‑500 k orders a day and growing 25% month‑on‑month after a ₹2,800 cr investment. By pairing Prime subscriptions with aggressive dark‑store placement, Amazon aims to close the gap with market leaders Blinkit and Zepto in the fast‑growing quick‑commerce sector.