AI Misplaces 64% of UK Stores—Why Your Location Data Needs Auditing
Vendor tests show AI tools (ChatGPT, Gemini, Perplexity) give wrong facts for 64% of UK high street retailers, often misassigning postcodes or listing closed businesses. These inaccurate AI overviews appear in many local queries, meaning customers might get false info before you can correct it. Auditing across five platforms is essential.