Zara’s ‘death pants’ spark viral injury videos, turning a flaw into free PR
Short‑form videos of shoppers face‑planting in Zara’s $45 flow‑y wide‑leg trousers have racked up millions of views under hashtags like #ZaraDeathTrousers. Injuries range from bruises to broken wrists, prompting calls to pull the style. The backlash shows how a design flaw can become a viral earned‑media catalyst for a brand.