Albertsons launches micro‑sitcom, turning retail media into original content
Albertsons Media Collective teamed with Procter & Gamble and Minivela to produce “Rico’s Tacos,” a 22‑episode, sub‑3‑minute drama aimed at Hispanic shoppers on store screens, the Albertsons app, and social. Executives say the custom, data‑targeted series proves retail media can deliver full‑funnel, brand‑building storytelling beyond price tags.