Fortune 500 Cuts CMO Title, Merges Marketing into Growth Roles
Forrester’s latest study finds just 36% of Fortune 500 firms still list a Chief Marketing Officer, a drop from 49% a year ago. Companies such as UPS, Walgreens and GM are folding marketing under chief commercial or growth officers, often removing the direct‑to‑CEO link. The change signals a strategic shift toward revenue‑centric leadership, sidelining traditional CMO authority.