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Marketing · insight.kellogg.northwestern.edu · Saturday, 30 May 2026

New Bluesky Feed Algorithm Cuts Toxic, Extreme Content Without Censoring

Kellogg researchers ran a field experiment with 2,000 Bluesky users during the 2024 US election, swapping the platform’s engagement‑driven feed for an algorithm that de‑emphasizes the loudest, most polarizing voices. The change cut toxic and politically extreme posts without any direct moderation, showing that simple priority shifts can calm social‑media streams.

Read the source: insight.kellogg.northwestern.edu ↗In the 30 May issue →