Why Superhuman’s Slow‑track Onboarding Fueled $100M ARR
Superhuman turned down $8 M a month in potential revenue, limiting new sign‑ups to 100 a week and vetting each with a 30‑minute call. That restraint preserved product quality, delivering over $100 M ARR and industry‑leading retention while faster‑growing rivals burned out. The lesson: controlled growth can outweigh chasing scale.