Google's Merchant Center Gains AI Visibility Metrics for Retailers
Google is rolling out AI performance insights in Merchant Center, giving retailers data on product visibility across conversational shopping surfaces like Search and Gemini. The reports include share‑of‑voice, funnel performance, query insights, and flag missing product attributes, helping brands optimize data for AI‑driven discovery. Rollout starts in the US, Canada, Australia, India, and New Zealand.