Reddit Persona Accounts Outperform Brand Logos in Trust and Referral Traffic
A Foundation case study shows a single branded persona, u/AndrewFromAnnuity, generated 100 karma, 11 LLM citations, and the second‑most‑cited Reddit thread in its niche within two months—outpacing logo‑based accounts. Treating the account as a long‑term GEO asset translates Reddit trust into search visibility and referral traffic.