Micro‑influencers triple engagement, fueling a middle‑class creator economy
Brands are shifting spend to creators with under 100k followers because they generate about 3.2% engagement—almost three times macro‑influencers’ 1.1%—while costing far less. A 25‑year‑old TikTok creator turned that into $25,000 in brand deals and expects $50,000 annual income, proving the rise of a middle‑class creator economy.