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Product · smashingmagazine.com · Wednesday, 29 July 2026

MacPaw’s ‘Eney’ Shows Why AI Assistants Need Personality, Not Just Text Boxes

MacPaw built Eney, a proactive AI assistant that works as a character rather than a plain textbox, proving designers can make AI feel personal and useful. The article outlines how embedding personality into AI tools can keep humans at the center of digital experiences.

Read the source: smashingmagazine.com ↗In the 29 July issue →