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Marketing · adweek.com · Thursday, 30 July 2026

Meta’s Q2 Revenue Beats Forecast, Yet Outlook Signals AI Spend Drag

Meta posted $60.8 B in Q2 revenue—a 28% YoY rise—and ad revenue of $59.36 B, nudging past analysts’ $59.07 B estimate. Yet the company warned of a muted Q3 outlook and a slipped operating margin to 31%, underscoring how its $130‑$145 B AI‑heavy capex is squeezing profitability.

Read the source: adweek.com ↗In the 30 July issue →