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Marketing · iabtechlab.com · Friday, 31 July 2026

AAMP 2.3 makes AI ad agents production-ready for enterprise buying

Version 2.3 of the Agentic Advertising Management Protocol adds enterprise‑grade deployment, built‑in governance, OAuth authentication, and integrations with OpenAI, Google Gemini and major ad platforms. Those upgrades let AI buying agents run at scale inside existing ad tech stacks, turning experimental bots into trusted, auditable production tools for advertisers.

Read the source: iabtechlab.com ↗In the 31 July issue →