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Marketing · thegtmnewsletter.substack.com · Tuesday, 4 August 2026

Token Prices Crash 95% but AI Spend Doubles – Here’s Why

Token prices have fallen over 95% in three years, yet enterprise LLM spending surged to $8.4 billion in six months. Cheaper tokens simply fuel more API calls, driving up total bills. The trend warns businesses that lower unit costs won’t automatically curb AI budgets.

Read the source: thegtmnewsletter.substack.com ↗In the 4 August issue →