Bayer, Zoom, and a Health‑Tech Firm Show How AI Is Rewriting Brand Discoverability
Bayer is deploying AI answer engines to make six OTC brands instantly searchable, while Zoom built an internal AI agent to auto‑generate product names and added a dedicated AI engineer. A health‑tech SVP is scaling AI‑driven content with tools like Profound and Writer, underscoring the rise of generative engine optimization (GEO) in marketing.