Pie hires TikTok star Nadya Okamoto as CMO, signaling creator‑led brand shift
Nadya Okamoto, the 4 million‑follower TikTok creator who co‑founded women's‑health brand August, joins social‑networking platform Pie as co‑founder and CMO. Her appointment reflects a broader move: brands are trusting creator‑built audiences over traditional execs, reshaping how marketing leadership is defined.