Walmart Pays $1.4B for Vibe.co, Targeting Ad‑Supported Streaming Against Amazon
Walmart closed its $1.4 billion purchase of Vibe.co, the ad‑tech platform that sells software for buying streaming ads. The deal gives the retailer a foothold with small‑to‑mid‑size brands and a new ad‑supported video offering to chase Amazon’s growing TV‑ad business.