Google Paid Search Growth Slows in Q2 2026, Raising H2 Budget Questions
Paid search clicks on Google rose 14% YoY in Q1 2026, but Tinuiti’s Q2 benchmark shows growth slowed across Google Search, YouTube and Instagram as year‑ago baselines improve. The slowdown forces advertisers to rethink H2 budgets and the assumption that paid can fully absorb organic traffic loss.