Online Communities Are the Missing Growth Engine for Customer Marketers
Most customer‑marketing playbooks plateau because they lack a true community layer. Standing on Giants shows how giffgaff’s member‑run forum drove half of new sign‑ups, a 248% higher referral activation rate, an NPS of 60 and 270 member‑sourced product ideas in three years. Treat communities as long‑term infrastructure, not a side campaign.