50k LLM‑Generated Query Fan‑Outs Reveal Heavy Brand Bias
Analyzing 50 000 LLM‑generated query fan‑outs, Moz found brand mentions appear in nearly 13 % of prompts, driven almost entirely by two fan‑out types—Entity and Comparison. Alignment scores (cosine similarity to subtopic) average 0.67, showing the prompts are relevant but not overly narrow. The raw dataset is freely downloadable.