Nielsen to Acquire DoubleVerify for $2.15B, Boosting Digital Measurement
Nielsen announced an all‑cash $2.15 billion deal to buy DoubleVerify at $13.60 per share, a 30% premium. The merger adds independent ad‑verification and brand‑safety tools to Nielsen’s audience data, giving advertisers and publishers a single platform to measure, verify, and optimize media across every screen.