X's ad revenue slumps to $367M in Q2 2026, 66% below 2022 peak
X posted $367 million in advertising revenue for the April‑June quarter, a 66% plunge from the $1.08 billion Twitter earned in the same period two years ago. The drop makes ads a tiny slice of SpaceX’s $7.8 billion total revenue, shifting the company’s growth focus to AI and connectivity services.